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Articles
Welcome to our article page.
Get a deeper dive in to on some of our latest work and what goes on behind the scenes.
Birkenstock Campaign
Birkenstock appointed us to produce and handle all the creative touch points of their new campaign, showcasing their new 'corduroy pack' release soon to hit the market . With this new collection the end goal was to build a bridge between the trending street culture and their classic heritage brand.
The Weworking creative team was tasked to source local talent and community leaders of West Indian Jamaican heritage from Brixton.
The campaign features Solomon Smith, owner of the infamous Soup Kitchen in Brixton. The BSK acts as a community hub, considered integral to the culture and fabric within the Brixton community, not only is it a warm bubbly place to visit filled with characters and bright personalities, it’s also home to some of the best hot food in town. There’s also a food bank and clothes bank, and a free legal advice service on Thursday evenings.
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The second protagonist is artist and musician Ryan Hawaii. Hawaii is known for his style, rebellious nature and creativity. Leading the way through his innovative creations and punky artwork and clothing, often made out of recycled goods.
Ryan states. "We're a generation of kids who grew up through rough times but were also wise enough to not be doing those things because they’re short-term – petty crime and badness. So instead we turned to creative outlets.”
See Ryan's collection - Hawaii and H&M Collection
Both Solomon and Ryan share the importance of community, creativity and authenticity throughout this campaign. This is something that is definitely the core of who we are as an agency.
Projects such as this echoes the very fabric of who we are and why we started our mission as a creative agency.
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BSTN Partnership
International brand and clothing supplier BSTN has officially appointed us to be their creative agency!
We’re happy to announce that our relationship will consist of our in-house creative team creating, producing, filming and editing their company outputs and marketing endeavors.
The first project we're kicking off with to spark this relationship is their monthly podcast The B-Hive. This consists of guests from fashion, sports and popular culture discussing the arts, creativity, innovation and diversity.
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BOILER ROOM Unknown T & Friends
Werworking and Boiler Room have worked on several engagements together.
They asked us to capture this highly anticipated clash event. Artist Unknown T was set to put on a major battle with a collection of some of UK’s top MC’s. The line up featured Grime legend DDoubeE..
Boiler Room is most commonly known for their authenticity and rebellious carefree nature, this event certainly lived up to their reputation.
BBC Drama series - CHAMPION
We have been appointed to work across the social media rollout of a new BBC drama series CHAMPION.
This series highlights the cultural nuances from within the Jamaican culture, the highs, the lows, the stigmas and even stereotypes are covered in this highly emotive series.
This is one of the first of its kind, a black lead cast with a dramatic musical twist, full of performances that spotlight today’s modern music of grime and R&B. If you’re a music lover, this series is for you.
Our task was to build the structure of the social media rollout on the production's social channels, conducting BTS and edits from the show, turning them into compelling mini teasers that will lead viewers to the full episodes for viewership.
Sky Puck Campaign
Sky approached us to work alongside them to provide additional commercial assets to support the campaign of the release of the new SKY PUCK streaming platform device.
We created the official BTS of the main campaign capturing the full production, crew and talent.
Our assets were released across the SKY social touchpoints and received mass attention nationwide.
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New Studio!
We’re happy to announce that we have opened our new studio!
As a creative agency we’ve worked alongside and with many brands, networks and campaigns. There’s always been a need to extend our creative services in a bigger way, so it was only right that we invested in having our very own studio.
We now welcome all brands, creatives and photographers to make our space their creative home.
Weworking Studio is a full content provider which caters to a variety of creative needs. Our space accommodates photography, podcasting, e-commerce shoots, workshops and community events. Located in the heart of Brixton, we provide the facilities and personnel to assist your artistic and professional objectives.
We champion community interest, and incentivise young people and fellow creatives to excel in their chosen field by hosting workshops and community talks. We endeavor to inspire the next generation of creatives. Welcome to our studio. Now let's elevate your creative experience.
Weworking Studio will act as a pillar in the community and will be home to all our workshops, community projects, events and activations. This is something that has been carried out since the beginning of the agency.
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Studio Announcement
Our new customisable wall is up!
Throughout the year there will be various themes and aesthetic looks taking place on our theme wall area in the studio. Whether it’s a Carnival shoot, Halloween soon approaching or Christmas that’s just around the corner, we will create the look and feel which acknowledge those celebrated themes and festive times of the year.
Make this space your own, the wall is YOURS
If you want to create your content around such annual events, or have your own personalised request, we will accommodate your ideas and work to your brief.
We will also be hosting Flash Sessions occasionally. Follow our studio IG page and stay up to date with our activity. We will let you know when we are throwing our Flash Session, which is you dropping in for a quick 1 hour slot and getting your pictures with our themed wall. The wall will be constantly changing, so if you’re not into one look, another will shortly be on its way.
Video Content
This space can also be used for your video content needs. If you wish to recreate an iconic movie scene, make a self tape or conduct any video content, our custom area will certainly bring your vision to life.
Theme Wall Bookings
For personalised requests, please book a week in advance.
With that said, we look forward to your studio visit!
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J Hus Album Launch
We worked alongside leading PR and influencer agency VAMP to capture the immersive pop up experience to celebrate the launch of the new J Hus album B.A.B.Y.
The event was filled with A-listers and influencers alike and had several activations over the course of the weekend.
There was a nail bar, tooth gem technician, a leading industry barber and a video game set up in the basement.
J Hus made an appearance on the last day, performing tracks from his new album and of course his number1 hit featuring Drake.
Spider-Man: Across the Spider-Verse
Movie Premiere
Our CEO Cordell Johnson and Managing Director Jason Chin were invited to attend the screening of the new Spiderverse film.
There was a lot of collaboration with the agency across the release of this movie. On our monthly panel talk show with BSTN, we had the whole executive Sony team down on set, and the composer of the film on the panel, Daniel Pemberton, discussing his involvement in the film and his journey as a composer.
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